What we know
What we know: Small footwear company moves into spotlight with Bears QB Caleb Williams wearing its cleats
Compiled Nov 6
What we know
- Chicago Bears quarterback Caleb Williams started wearing Caddix cleats this season
- The NFL fined Williams $11,941 for an unauthorized logo in Week 6 at Atlanta and $23,882 for the same infraction in Week 7 against New England
- Caddix is a Baltimore-based company with four employees that earned just under $2 million in revenue last year
- Caddix does not have a sponsorship deal with Williams, but CEO Jack Rasmussen offered to pay his NFL fines
- More than 80 NFL players are using Caddix cleats, according to Rasmussen
- The company's origins trace to Jamaal Charles tearing his ACL in October 2015, which inspired Rasmussen and his father to design the cleats
What we don’t know yet
- Caddix is still working on raising money through a funding round
- The company could make a recovery or lifestyle shoe down the road, but this is not yet decided
Open questions
- Will Caddix and Caleb Williams sign an official sponsorship deal?
- Will Caddix become an NFL-authorized footwear supplier?
- How will the company's ongoing funding round turn out?
- Will Caddix move forward with a recovery or lifestyle shoe?
Drawn from the Associated Press report. “What we don’t know” lists only what the reporting itself flags as unresolved.