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DoorDash to buy Instacart for $17 billion in big consolidation for grocery delivery
Compiled Oct 29
What happened
DoorDash will acquire Instacart for $17 billion
The detail
The Instacart brand name and app will remain, and Instacart shoppers can continue fulfilling orders
The detail
Grocers can choose to work with either Instacart or DoorDash
The detail
Instacart customers will gain access to 50,000 additional stores covered by DoorDash
How it unfolded
2012: Instacart is founded, specializing in grocery and convenience store delivery · 2013: DoorDash is founded in San Francisco as a restaurant delivery business · 2020: DoorDash begins delivering groceries amid pandemic-era demand · 2022: Kroger partners with DoorDash but initially allows only flowers, sushi and prepared meals from limited stores · last fall: The Kroger-DoorDash partnership expands to list full inventory of all 2,700 US Kroger stores · last month: DoorDash adds delivery from Costco
By the numbers
$17 billion acquisition price · 600,000 Instacart shoppers · 9 million DoorDash delivery workers · $73 billion DoorDash market value · 59% DoorDash's market share
Still unresolved
It's not yet clear what the deal will mean for some partnerships, such as Instacart's Walmart delivery, which DoorDash stopped offering in 2022